We heard about that oil-water separator that Kevin Costner was promoting for use in the Deepwater Horizon cleanup a couple of weeks ago. Like anyone else, we thought, “Kevin Costner?” Now it seems that his Ocean Therapy Solutions device is being tested by BP in the Gulf, and he testified about it this week before a House committee. What I find interesting is that articles on this topic often describe the device as “Costner’s Contraption”. Makes it sound like something he put together in his garage, but apparently he’s been an investor in this company for quite a while. So don’t worry, it’s not something he made by himself. Shows you the marketing power of a celebrity spokesperson though – your product gets a lot more attention, but it also ends up being called a “contraption”.