tell it like it is

The pickup truck in front of me had an unusual logo for the guy’s business; the letters CLC, with each of the letters segmented into pieces.  They kind of looked like broken bones, which was probably not the intent.  When we pulled up to the stop sign, I could see that “CLC” stands for “cool looking concrete”.  At least this guy thinks the concrete things he makes are cool looking, I’ll bet.  But I wonder how the homeowner will react when he comes home and sees his new concrete driveway, which after the application of special techniques looks like a field of broken bones.  This was in San Jose, so he’ll probably say, “hey, that’s cool looking!”

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